Real Estate Marketing | SEO |Social media | LEAD Generation |Content marketing |

Real Estate Lead Generation


Marketing your website is the first step in generating the traffic necessary to generate your own leads. Simply put, the number of leads you generate is directly related to the volume and quality of website traffic you are able to generate. Our organic SEO/SEM uses our well established social networks to increase your search engine rankings, which in turn drives traffic.

The amount of leads you generate is directly related to not only the volume and quality of the search engine traffic you generate in our highly ranked social media network, hosted on Google+ and are closed communities. Understand the realities of generating quality content, local social media leads, and how to actually turn those social engagements into clients is an orchestrated process.

Allow me to debunk some common myths about real estate lead generation with content and social media marketing, while providing you with tips to improve your real estate lead generation and SEO ranking with easy-to-use marketing strategy.

Imagine you’re a Millennial, who just landed a new job and searching for a place to call home in New Orleans.

What do they do next?

Most likely they’ll search on-line for all types of housing options and explore local neighborhoods. Picture your webpage at the top of the organic results. Voilà, instant prospects!

While page one visibility is one step closer to your desired sales conversions, there are many more pieces to the puzzle than simply good search results. These days that comes from social media and content marketing that educates and inspires would-be home buyers and sellers.

Let me share some of my hard earned wisdom by debunking a few myths about lead generation with content and social media marketing.

Everyone begins with that ideal image of their website listed at the top of Google’s search results. Many think it’s easy to get to the top of search engine results and vaguely understand organic search engine optimization (SEO). “All I need do is create some great content, provide a few high quality links, and choose the correct keywords, right?” Unfortunately, it’s not that easy, but we solved that part of the puzzle by getting our Google+ communities highly ranking on Google search, and offer them as closed communities – allowing you to focus your attention of attracting home buyers and seller, rather than focusing on “keywords”,”algorithms”, and of course, search engine optimization or SEO.

Getting your website or any part of your social network to page one of Google search is far from “quick” or “easy”. I spent years posting content daily, but along the way I gathered over 165k loyal followers. Many of which are would-be home buyers and sellers, while our social network also include a large following of real estate professionals, mortgage lenders, home improvement experts, and countless industry professionals across the country.

I believe in Big-Seed marketing. It beats viral and why I encourage my followers to post regularly in all our social platforms. Duncan Watts, a principal researcher at Microsoft Research, has been studying the sociology of networks for decades. His notion of big-seed marketing suggests that a message can spread faster and more systematically if it is “seeded” among many people and that’s what we’re all about and why we’re highly ranked on Google search. That differs sharply from the viral approach, which attempts to create an “epidemic” of interest through a few targeted influencers, who spread a message among the people to whom they are connected. If those connections fail to pass on the message, it soon peters out.

Big-seed marketing is more reliable than designing content that mimics the qualities of talking dog videos in the hope of going viral. Companies like BuzzFeed have used the big-seed model to create successful news websites and advertising businesses, and now we’re creating an even better model with our national and local Google+ communities for real estate agents, home builders, mortgage lenders, and general contractors. The takeaway for real estate industry professionals is obvious; study the principles of big-seed marketing and apply them by seeding and back linking within all our social platforms.

If you take the time to care for your website, blog, and social network; while providing your visitors with exactly what they are seeking – you will get good local results from our social platforms.

Would-be home buyers and sellers who come to your website from our Google+ communities and greater social network generally want to see what they searched for, while having access to user friendly tools and high-end content. If they like what they see, then they’ll check out your Google+ profilebusiness page, or any collections you made, and if you optimized your social present to engage and educate, it’s likely many will opt-in to your lead generation platform on your website.

If you don’t have the information, resource, or tools they are looking for to find or sell their home, then you can bet that they will be moving on, so make sure put as much effort into making your website look professional as you would do for yourself before meeting a client. Take some time and look at your blog, plugins, and all your social profiles to make a great first impression.

While we’re on the topic of “you”, its a good idea not to make your website all about you. Include your personal information and qualifications in the “About” section of your website, but don’t clog up your homepage.

If you have a WordPress website, many of the IDX plugins to showcase featured listings really is the best way to introduce your product, yourself, and website. While we’re on topic about listings – because most of us can’t afford those million dollar villas, consider tweaking your plugin to showcase homes priced more to your target audience affordability rate. You’ll attract a lot more property views by doing so.

Professional photos of yourself and your staff are extremely important, and will help your web visitors feel more welcomed and connected to you, but your facial images should not be the most prominent thing on your website.

Focus your website around useful content, featured listings, recent before and after projects, user-friendly home search tools, educational resources, and strong calls to action to create a winning formula for quality web lead generation.

This is a very common disbelief among not just real estate agents, but many home builders, mortgage lenders and general contractors alike, who lack experience with online marketing that lead generation trumps lead management. You might have 400 leads, but if only eight convert. That’s only a two percent conversion rate, and hardly enough to support what you are here for. Conversion rates this low usually lead to a poor lead management systems.

Avoid this mistake by guiding each visitor all the way through the conversion funnel, and always use and keep your social engagement updated.   Once you get visitors to your website and are able to get them to provide their contact information, your creativity and hard doesn’t stop there.

Segment your web leads by any and all information you have collected about your prospects – source, location, interest, stage, etc. Once your lists are segmented, then create social communications to these lists that specifically target each of these segments.

Don’t give up on a lead or disregard it just because it is “cold”. Cold leads become “hot” leads at some point, especially on social media – they may not be responding yet, but you can believe they are watching on their social feeds.

There it is, remember there are many pieces to the puzzle of mastering your leads generation efforts, and our social media network is here to help.

While, content builds trust and establishes you as an authoritative industry resources, it also gives you opportunity to constantly grow your social sphere – which will become yet more opportunities for new and repeat clients for years to come.

Successful lead generation, management, and organic search engine optimization (SEO) comes from ongoing processes, hard work, and not just some off the cuff social burst of energy that doesn’t have a continued and sustainable follow through. So, If you’re looking for a trust social network to help you deliver a powerful message, you found us!


FOR SALE BY OWNER (FSBO) Digital Marketing


Oahu For Sale By Owner (FSBO)

Just like any good listing a FSBO (pronounced “Fizzbo) needs to grab any prospective home buyer’s attention – beginning with its headline, and it needs to keep them interested to receive the offers to purchase. With so many home buyers turning to the Internet to start their home search, it’s vital your FSBO listing gets noticed and that doesn’t happen often without it appearing on page one of Google search. While high pixel photos are important and the right listing price does spark interest, your property description adds important information any would-be home buyers use to determine whether they want to pursue your “For Sale By Owner” home.

Put a little thought into creating your blurb appeal when wordsmithing a great FBSO listing. Don’t just add a long list of amenities – strive to make an emotional connection with your home buying audience by using descriptive words that lead them through a verbal tour of your homes features and what makes it special.

Most, if not all the best real estate agents hire professional writers to improve their property listings and might be an option to consider. If you enjoy writing in a journal, or have a blog it’s likely you have the skills to create your FSBO listing on your own. Start by walking through your home and asking yourself, what would catch the eye of potential home  buyers? If you have a hard time putting yourself in their shoes, ask a friend, who’s less familiar with your house, to do a walk-through and find out what catches their eye.

Markets change! Depending on the amount of listings to look through, home buyers often skim listings, and you have a limited amount of time to grab their attention. Writing an eye-catching headline is the first opportunity to entice a would-be home buyer into learning more about your property. While words like beautiful or gorgeous evoke feelings, they don’t tell home buyers much and beauty is in the eye of the beholder. Instead, think about the features your property offers that others lack and sets your property apart for other homes for sale in your area. Simply put, headline stand out, and it might be your best shot at getting a home buyer to notice your property.

In the world of real estate business it really comes down to one simple fact – getting home buyers to view your home in person! While doing any surfing on line home buyers general look by price and location and features like number of bedrooms and bathrooms, square footage and total size of the property. Make sure you provide this information early in your listing, then make other details descriptive with vivid word choices. Try some well-placed adjectives (but not too many) and more specific details to highlight your home’s unique features, including any recent upgrades. However, don’t overload home buyers with information to the point they quit reading – be detailed without being verbose.

You can visually show buyers what your house looks like with clear, high pixel photos of beautifully staged interior and exterior scenes and create great YouTube presentations as well. Compliment and keyword your imaging with written content that adds more facets to what home buyers can see. Make sure you create an accurate description – that means don’t describe a room that it isn’t! Watch out for that fine line between creating a positive description and embellishments, which are likely to only lead to more likely than not wasting your time showing your home to misrepresented home buyers.

Descriptions should, however cover details that the best pictures won’t reveal, like a panoramic view you get while watching a summer sunset from your eco-friendly, recycled pine deck. Words with pictures are an extremely important part of your home’s selling point, especially if it’s something relating to the neighborhood or lifestyle, which can’t be conveyed in photographs.

Avoid slang or emojos, and double-check your spellings, which can ruin the impact of an otherwise perfect FSBO listing description. Have someone who you know is a good reader to proof your listing description to ensure you didn’t miss anything. Also, don’t use ALL CAPS or numerous exclamation points to communicate enthusiasm. Many readers find these tactics annoying and they can actually diminish your efforts.

One final area is the power of search engine optimization (SEO). This power tool affects the visibility of your listing on a web page and in the competitive world of real estate, you need top billing. When your FSBO is listed with an affiliated FSBO member in our social networks it gets high-ranking SEO that helps your listing appear sooner and higher in search engine results.


Mortgage (SEO) Digital Marketing


Whether it is the Federal Housing Administration (FHA), United States Department of Agriculture Rural Housing Services (USDA/RD or RHS), a mortgage guaranteed by the Veterans Administration, or the Federal National Mortgage Association’s My Community Mortgage for 1st Time Home Buyers the all offer many great home financing programs that promote home ownership for all kinds of people, and financial tools home buyer need take a serious look at. These agencies act as guarantors and insurers to banks and other financial institutions that provide mortgage loans to would be home owners when they apply for such a loan.

In other words, these mortgages are insured or guaranteed against non repayment of the loan amount on behalf of the home owner by the various federal  agencies if a default occurs. Due to this level of guarantee by the US Government, banks are willing to lend out mortgage loans with a much smaller down payments and relaxed underwriting guidelines than one might find with a conventional mortgage.

Many people are eligible for a number if not all of these types of mortgages under the existing rules and regulations, and they continuously search online for these affordable mortgage programs.

Many financial institutions are also interested in promoting these types mortgage loans since there is a greater demand among the larger population would be home buyers, and our Google+ communities are designed to direct those mortgage loan seekers to the website of our G+ community lenders who can provide relevant information.

“Mortgage” is a very highly searched keyword online, and there is a lot of competition among the thousands and thousands of websites related to this topic. We all compete among each other to reach page one in the natural search engine results, but only a handful get here. Since we the only networks that know how to engage a significant portion of these online loan seekers through social media, we know how to convert the engagement into actual borrowers.

Search Engine Optimization (SEO) is the process of creating and maintaining a website, blog, and today a robust social media network – in such a manner that search engines consistently rank high and shows it consistently on the first page of organic search results.

Any good search engine will have spiders or robots that crawl all the web pages and check the content of a website. Search engines also have specific algorithms or scientific guidelines according to which they determine what is the real value of the content of a site, how well the information is organized and presented to the reader, how much is it relevant to the search keyword, and how much of the content is original and so on!

Our network meets all the criteria or organic search engine optimization (SEO) and consistently ranks us highly in the organic or natural search results. Our goal is to continually rank highly for the specific keyword search term for a long time to come, while ensuring an abundance of informed home buyers. Simply put, Mortgage SEO can ensure a higher return than other forms of advertising, so join us at Real Estate Social.


FHA 203K and the General Contractor


You know you have chosen a good general contractor or vendor when one invites you to go see their completed projects. It’s also not a bad idea to look for reviews and ratings online.

If the general contractors you are seeking bids from has been in business for a while, ask for at least one reference from a project completed three or more years ago. This allows the home buyer or home owner to gauge the quality of workmanship, services, and product being offered.

These referrals can provide the home buyer or home owner with a good insight to the level of customer service provided during and after their project’s completion.

Always expect a general contractor to describe in detail the scope of your project from the beginning, to end. This includes any change request to your final inspection. By visiting the home you plan to renovate, the general contractor should have a solid idea of what it’s going to take to remedy any issue the home buyer or home owner wants repaired or improved, and those established by FHA’s Minimum Property Standards (MSP), as well as, any local building code requirements.

Make sure your real estate agent is involved in your conversations with your general contractors. Have them evaluate the estimated repair cost to what the market will bear in your neighborhood for each line item improvements the general contractor will provide.

Don’t undervalue the importance of your general contractors’ ethics. Your general contractor should always have their client’s interests in mind at all times. Hiring an honest general contractor is always less expensive than hiring a dishonest one. Be wary of an initial low price! An unethical general contractor might hit you with subliminal costs, that were not reflected in their original estimate, which could get costly in more ways than one!

In many cases, general contractors will negotiate a lower price, if it means getting a larger job, Simply put, it never hurts to ask for a discount, if you are doing something big.

During your initial meeting with any general contractor, consider how they communicate.

Ask yourself:

  • Is this a general contractor I can work with?
  • Do I understand what their plan is?
  • Do they understand what my needs and wants are?

Many times it pays to hire a general contractor at a higher price if they are good communicators. Simply put, good communications equals a great home renovation!

An important question to ask is “how much time will it take to finish my home renovations?” With the FHA 203K Traditional Buy it – Fix it home loan program, your repairs, improvements, or renovations must be completed within six months or less from the date of closing, while a streamline FHA 203K home loan renovation program needs to be completed within 30 days or less.

Finally, but probably the most important conversations you can have with any general contractors is to discuss your lender’s draw process. Some lenders will make funds available at closing to begin your project, while other lenders may not provide any upfront renovation funds, and only disburse funds upon a first draw request.

It’s a simple issue to address, by getting the facts from your lender! Some general contractors have access to lines-of-credit to begin their projects, while others rely on the home buyer to have the initial funds necessary to purchase materials and begin a project. Knowing exactly, what your lender’s disbursement policy is, before accepting any general contractor’s bid prevents any funding concerns, that could negatively impact your home renovation process.

The FHA 203K Buy It – Fix it home loan renovation program is by far one of the best options for today’s home buyers, as well as for our cities and neighborhoods across America, if done correctly. Basically, the HUD certified consultant and general contractors will put their heads together and determine what’s best for all parties – whether it’s two draws or five.

As mentioned earlier, some lenders do not disburse funds up-front, while some lenders are happy to disburse at your closing to begin a project. Some projects are material heavy, and require large outlays of funds to get started. In those cases an upfront, draw is likely to be required. I can’t stress it enough to make sure you have correctly pair up your lender’s disbursement policy and your general contractor’s funding abilities.

Each draw must be signed off and requested by you; your HUD certified consultant, the general contractor, as well as any required HUD property inspections to be completed and satisfactory to the lender.

Depending on the lender’s draw process, you should can get anywhere between 20 to 50 percent of your escrowed funds for renovations within at least 5 to 7 business days of your initial draw request.

The remaining escrowed renovation funds are generally disbursed in equal amounts through the final draw. When requesting a final draw, make sure all property inspects have been secured; notify your title or escrow company to provide a final updated title report to the lenders, showing all mechanics lien’s have been satisfied.

Escrow disbursements are generally cut as two party checks and made out to both the home owner and general contractor. It’s a pretty straightforward process, as long as your general contractor is doing quality work and doesn’t  alter the scope of your project submitted to the lender.


One thought on “Real Estate Marketing | SEO |Social media | LEAD Generation |Content marketing |

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s