Search engine optimization (SEO) is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.
We have probably heard of SEO, It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results,
We may have some important questions for our business and our website, such as:
– How do we, for our site or our company’s site, “optimize” for search engines?
– How do we know how much time to spend on SEO?
– How can we differentiate “good” SEO advice from “bad” or harmful SEO advice?
What’s probably exciting to us as business owner or employee is how we can truly leverage SEO to help drive more relevant traffic, leads, sales, and finally revenue and profit for our business. (That’s what you will find on our blog slowly)
So why should we care about SEO!
When using the search engine such as Google. Bing or Yahoo, almost 70% of Internet users click through to one of the top 10 results returned. If our website doesn’t seem there or at least on the first page of results the chances of our site getting organic Web traffic is slim to none.
As a business, We should care about having our name appear on the first page of the search engine results page. That’s a minimum. If we can manage to make it to the top 5 or even the top 10, our chances of visitors increase significantly.
SEO still work – It is not going to stop working anytime soon – Based on the way search engines appear to be improving, it is not likely that SEO will cease to be effective any time in the future. On some level, even audio and video searches ultimately depend on the keyword the same as traditional text-based content, this link assures the continued success of SEO methods as long as it exists.
Cost-effective – Compared to the charges associated with other forms of online marketing such as PPC or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, Our organic SEO in many ways continues a bedrock of your online presence.
Grabbing market – Somewhere between 70-90% of buyers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long ere virtually everyone is seeking for products and services online. Without organic SEO in place, people will have a very hard time finding us also will instead find our competitors.
The rise of mobile bandwidth and local search optimization. The amount of traffic delivered to mobile devices is expected to exceed that delivered to regular desktop devices. With this exciting explosion in mobile usage, a whole new world of effective SEO techniques has opened up for companies, such as local search optimization.
Organic SEO is more important now than ever before, notwithstanding the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Our business surely needs to have an SEO strategy in place if we are interested in reaching in terms of online marketing. It remains one of the single most important components of any organization’s branding efforts and online presence.
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