G+ may not be as productive a social network as others, like Facebook, Twitter… it’s still a valuable floor for content PR. While Google+ advertising tactics range from organic to paid, but G+ ads aren’t as wide or famous as their equals on other programs.
Notwithstanding the conditions of the system and it’s still improving adoptions, Our business/brand can leverage G+ to increase the reach of your content plus include it in our overall SM Marketing plan.
Below tips will help us to grow and perform in G+ Marketing strategy to assure our content has the maximum impression.
# Think about Content Calendar
The content calendar can treat us determine when, where and what to post. which will impact the frequency of our G+ posts,
# Care about Formatting
Using the right formatting will help us to boost post engagement.
Make sure to keep headline to 60 characters or less. Treat all G+ headlines like microblogs also choose the right keywords carefully. Use eye-catching images include links
Note: We should identify the types of content that will perform well.
# Involve on relevant G+ Communities
repost the content on G+ communities and engage with community members by answering and commenting on their updates (don’t feel shy to ask as follows).
Always respond to the comment in a timely manner, and thank users for engaging with content also ask follow-up inquiries when appropriate.
# Involve With Influencers
Engaging with influencers can help us extend the reach of our content by leveraging on their networks.
# Optimize and Segment
Optimize G+ profile through adding links to connect all social channels, especially blog.
Make sure to segment circles based on topic or demographic – (as an example B2C or B2B) A prominent Google+ promotion plan is to push out tailored content to each circle.
These ideas for G+ promotion of our content will be much more effective. By following useful practices on this platform, it can become a very valuable aspect of our overall SM Marketing also content marketing strategy by maximizing the reach of our content, building community, and establishing brand authority.