Facebook has millions of active users throughout the world. Not only users but also it has lot features to promote any small or big business.Try to do following task to promote your business on Facebook:
1) Enough Information about the Business
Before doing anything else, make sure you give all the necessary information about your business. Like:
– Comprehensive description
– Contact Email address
– Contact Phone number
– Website address
– Working hours and address
2. Suitable Cover Image
Since it is the most viewed items on your FB page, The cover image is essential for making a great first impression. Colorful images and images with features attract the most attention. Choose the best and suitable image, according to the specifics of your business.
3. Appropriate Profile Picture which stands out
Stuff like the cover photo, the profile picture is one of the most significant parts of your Facebook page. The profile photo is displayed in the Newsfeed too. Therefore, make sure that your profile is easily recognizable.
Explain as many questions as you can. Chat with your Facebook fans in the comment on your post. This is a great way to increase the engagement of your followers. Moreover, you create a feeling that there are ordinary people behind your Facebook page, Just like your fans.
5. Engage Audience.
It is not about the symbol of likes. The number of users that are engaging with your Facebook page is the metric that matters, You will increase the number of like finally. Strive to maintain a discussion with the fans, Ask them inquiry, post quality content that cannot get only like but shares too.
6. Stay Visual
The overall social media users like images. According to studies, Publication with images is getting most liked also shared.
7. Diverse Content
Make your fans’ time on social media, much more engaging by posting different articles, polls, videos, images and whatever else you can think of. Stay diversified and try to surprise your audience each time you post on Facebook
8. Stay Special
Let’s face it, users don’t like long-drawn and boring posts. A large percentage of the users won’t always try to read these posts, Make your statements brief, specific and clear. By doing so you will develop the overall engagement of your users. And this an immeasurable thing.
9. The optimal number of post/day
According to digital marketing experts, the optimal number of posts on a single day is between 2 to 4. Get to know your audience and post content that will grab their attention. Try not to spam your fans, Newsfeed. Because they will, unlike your page.
10. Stay attractive
Users like interesting publications. Give your fans something really cool, or just make them giggle. Post content that makes sense.
11. Try to be honest with the audience
Our life in social media just like a real life. Users will appreciate when you are honest and hate you when you twist them. You probably recognize that the number of people that will write you a negative comment is way higher than the number of people that will write a positive comment. So do not give reasons to be avoided.
12. Be persistent
Your fans like your page, Because they want to know what is really hopping with your business. Be consistent and give your fans the needed info.
13. Reasonable moderation
Delete all the spam, but do not touch the negative comments. This will result in more of those negative comments and you don’t really want that. Try to find the source of this negativism and correct your mistake. Apologize if needed. This will make your business page most human.
14. Up to date with new additions.
Facebook is a popular social media network that evolves each and every day. Try to adapt to those changes, so that you can be relevant to your fans.
15. Do not automate Facebook presence.
Many Facebook pages are updated through RSS feed or Twitter updates, Please do not make this type of mistake. Your fans want to be in contact with your business on Facebook. If they want to read your twitter or other media they will follow on there.
16. Post grammatically correct content
There are huge people that just do not like illiterate posts. And there is a reason for that. Illiterate content gives a bad impression.
17. Know about Facebook Insights.
Facebook Insights is a really useful tool also it’s quite simple to learn more. Study the metrics of your page and make conclusions based on them. Understand which time is best for posting on Facebook. What type of content your fans engage in.
18. Value each like
Each organic like to be really important for your business. Users who engage with your content are the ones that matter most. This will increase your Edge, Rank and your publication will reach more people. So try to attract users that are relevant to your business.
19. Try Facebook Ads Must
Your Facebook presence is doomed if you do not want to spend on promotion. Target the right users and test with different ads. Analyze the result. This will reduce your advertising cost also increase your ads efficiency.
Every post has a certain duration. Once this duration expires, your post is no more visible to the users. Promoting your content is a great way to reach the huge number of people.